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Performance Marketing

Paid media with a commercial point of view.

Search, social and programmatic managed as one plan. We buy the media, build the measurement and move quickly when the evidence points somewhere better.

Request a paid media auditExplore approaches

The principles behind the plan

Your economics

Margin and customer value shape the brief.

Useful signals

Agree which customer actions should guide decisions.

Purposeful tests

Give each creative and audience test a clear question.

Open decisions

Keep budget choices and their reasoning visible.

Three channels. One commercial plan.

Every channel has a clear role, a budget it must earn and a result we can measure.

Display & Programmatic

DV360, The Trade Desk, native, video, CTV

Incremental reach

Plan tests to understand what additional reach contributes

What it is

Programmatic needs a clear role in the media plan. We propose inventory rules and tests to assess what it contributes.

What we actually do

  • DV360 and The Trade Desk buying across display, native, and video
  • Retargeting with frequency and recency discipline
  • Brand safety, inventory quality scoring, and supply path checks
  • Connected TV and online video for reach with measurement attached
  • Geo and audience holdout tests before scaling

What you get back

An inventory plan, frequency controls and a measurement approach agreed before scaling.

Measurement comes first

The real work is knowing what the spend caused. Our engineers build that view into every account from the start.

  • Server-side tracking

    First-party event collection with a tag layer we control and version.

  • GA4 and consent

    Clean event schema, consent mode, and no double counting between platforms.

  • Offline conversion imports

    CRM stages and revenue pushed back so bidding optimises to money.

  • MMM-lite and incrementality

    Geo holdouts and lift tests to separate causation from correlation.

  • Looker Studio dashboards

    One page your finance team reads without a translator.

Creative as a performance lever

Creative is a central part of a paid social plan. We produce it around a testing plan, then use the results to shape the next batch.

Static and motion ad production
Built to a testing brief, in batches, sized for every placement.
Video and UGC-style content
Short-form shot for paid feeds, with hooks tested independently.
Landing page CRO
The page is part of the media buy. We test it on the same cadence.
Localisation
Arabic and English variants written for the market, not translated.

Automation opportunities

Areas to assess when scoping automation for your media operations.

Bid monitoring

Define checks for bid strategy and budget changes, with alerts for the team to review.

Creative review

Use frequency, engagement and cost-per-action signals to guide the next creative brief.

Budget pacing

Compare spend against the agreed plan and flag where a budget review is needed.

Placement review

Assess inventory against agreed quality criteria and maintain exclusion lists.

Sectors to plan for

  • E-commerce
  • Real estate
  • Financial services
  • Travel & hospitality
  • Education
  • B2B SaaS

From business question to media plan

Proposed approaches to common briefs. These describe the work we could scope with you, rather than past client results.

Paid Search

Put margin into the media plan

Search strategy shaped around product economics

E-commerce

Review product economics, separate brand and generic search, and organise campaigns around buying intent.

Paid Social

Give lead quality a voice

Bring the sales conversation into campaign planning

Real estate

Agree qualification criteria with sales and explore how CRM stages can inform creative, audiences and bidding.

Programmatic

Make reach a deliberate choice

Prospecting with a clear measurement question

Travel

Define the audience, set inventory and frequency rules, and design a test to assess additional demand.

Paid Search

Measure beyond the application

Connect media reporting to the customer journey

Financial services

Map conversion stages and assess offline conversion imports with your compliance and technical teams.

How engagements work

Retainer
Monthly fee based on scope and channel count. Best when media is always on and the plan runs for quarters, not weeks.
Project sprint
A focused scope for an audit, restructure, measurement review or launch. Timing is agreed around the work required.
Performance-linked
A reduced base fee plus an agreed component tied to a measured outcome. Requires clean tracking on both sides.

An onboarding plan built around your brief

  1. Access & audit — access, audit, tracking review, baseline agreed.
  2. Planning — media plan, test roadmap, creative brief.
  3. Preparation — build, measurement fixes, dashboard live.
  4. Launch — launch and first optimisation pass.

What we need on day one

  • Admin access to ad accounts, analytics and tag manager.
  • Last 12 months of spend and revenue, however messy.
  • Margin or lead-value data, even approximate.
  • One decision-maker who can approve budget changes.

Questions we get asked

Request a paid media audit

Tell us about your account and priorities. We will agree the scope of a review and the next steps with you.

Prefer email? Write to media@planetrudos.com.