Explore the business questions we can help you work through. These are proposed approaches to common briefs, not case studies or claims of past results.
Showing 7 approaches across every discipline.
Search strategy shaped around product economics
E-commerce
Proposed approach
When products have different margins, a single revenue target can hide the trade-offs.
Approach. Review product economics, separate brand and generic search, and organise campaigns around buying intent.
Deliverables. An account structure, feed priorities and a testing plan tied to your commercial goals.
Bring the sales conversation into campaign planning
Real estate
Proposed approach
A form submission says little about whether someone is ready to buy.
Approach. Agree qualification criteria with sales and explore how CRM stages can inform creative, audiences and bidding.
Deliverables. A lead-quality measurement brief, audience plan and creative test roadmap.
Prospecting with a clear measurement question
Travel
Proposed approach
Retargeting and prospecting have different jobs. They need separate budget decisions.
Approach. Define the audience, set inventory and frequency rules, and design a test to assess additional demand.
Deliverables. A prospecting plan, inventory controls and a proposed measurement framework.
Connect media reporting to the customer journey
Financial services
Proposed approach
An application is one step in a longer journey towards becoming a customer.
Approach. Map conversion stages and assess offline conversion imports with your compliance and technical teams.
Deliverables. A conversion map, tracking specification and bidding recommendations based on agreed signals.
Software scoped around how the work gets done
Logistics
Proposed approach
Dispatch, scheduling and reporting can become difficult to coordinate across disconnected tools.
Approach. Map the workflow with your operators and scope a shared dispatch tool with appropriate access and reporting.
Deliverables. A workflow map, product specification and phased development plan.
Specialists sourced around your priorities
Retail
Proposed approach
A product roadmap may need skills that your current team does not have capacity to cover.
Approach. Define the skill gaps, source suitable specialists and agree how they will work with your leads.
Deliverables. Role briefs, a candidate assessment process and an integration plan for your team.
Design decisions informed by peak demand
Education
Proposed approach
Enrolment brings a concentrated period of demand for student-facing systems.
Approach. Review the architecture, map likely bottlenecks and scope load testing, monitoring and recovery procedures.
Deliverables. An architecture review, capacity-testing plan and prioritised implementation scope.